Medical Weight Loss

New telemedicine provider of semaglutide in VA

$81 Cost per lead for Semaglutide Injections

$50.23 Cost Per Lead In Best Campaign

7% Conversion Rate (In Our Best Campaign) Brief:

This client specializes in medical weight loss injections, including Semaglutide and Tirzepatide, serving patients throughout Virginia.

Before we began, they had been running a Google Ads campaign that wasn’t performing as expected.

Key challenges identified at the start included:

• Inaccurate conversion tracking that made results difficult to measure.

• Excessive branded and informational clicks, leading to wasted ad spend.

• A high volume of unqualified leads that didn’t translate into patients. Results:

  
  

  Our first step was to fix the foundation. We rebuilt the conversion tracking system and refined the landing page, ensuring that only meaningful actions were counted as conversions. This eliminated the noise and gave us accurate performance data.

  
  

  Next, we addressed wasted ad spend. Instead of relying on broad match keywords (which had triggered irrelevant searches like competitor reviews and general info queries), we switched to tighter targeting.

  
  

• We also applied our master negative keyword list, built from prior campaigns in the medical weight loss niche, to cut down unnecessary clicks.

  
  

  The results were immediate:

  • In month one, the cost per lead was $83.91.

  • By month three, we reduced it to around $71.54.

  • As of July 2024, the campaign is trending toward achieving an even lower cost per lead than in June.

    
    

  Through smarter tracking, tighter targeting, and better keyword control, this clinic’s ad spend became significantly more efficient while continuing to generate qualified patient leads.