Med Spa case study

#1 Ranking on google search

Growing traffic by 83% by focusing on entity optimizations

• 16% Increase in Clicks to Cosmetic Injection-Related Keywords QoQ

• #1 Ranking Service Page for “laser hair removal morristown nj”

• 83% Increase In Traffic to Dermal Fillers Page

In early 2024, a medical spa partnered with our agency to strengthen its online presence and attract a higher volume of qualified patients. At the time, their website lacked proper SEO structure and optimization, making it difficult to rank for competitive local searches. This directly impacted lead flow and appointment bookings, leaving a noticeable gap between their service quality and their digital visibility.

Our Strategy:

After conducting a full website audit, we identified several areas for improvement, particularly on the service pages, which were under-optimized and lacked the depth needed to address patient intent.

To resolve this, we implemented a targeted SEO strategy focused on:

1. Entity Optimization: We enriched service pages with structured content and clearly defined topical relationships to help search engines better understand and rank the pages.

2. Strategic Keyword Targeting: We selected and integrated keywords aligned with high-intent local searches, ensuring the content matched what potential patients were actively looking for.

3. Content Enhancement: Each service page was expanded to provide clear explanations of treatments, benefits, and patient outcomes—building both search relevance and user trust.
   

This combination of technical SEO and content strategy positioned the website to climb in search rankings and capture more qualified traffic. Results:

The impact of our SEO efforts became evident within the first two quarters:

• Cosmetic Injection Searches: +16% traffic growth in Q2 vs. Q1 2024

• Dermal Fillers Page: +83% increase in page traffic following on-page optimizations

• Search Rankings:

  • #1 for “laser hair removal morristown nj”

  • #3 for “botox morristown nj”
    

These improvements led to higher engagement from prospective patients and strengthened the client’s overall search visibility. With continued on-page SEO enhancements underway, the medical spa is positioned for sustained growth in both rankings and patient acquisition.