Med Spa

Med Spa Case Study

16% Increase in Clicks to Cosmetic Injection-Related Keywords QoQ

#1 Ranking Service Page for “laser hair removal morristown nj”

83% Increase In Traffic to Dermal Fillers Page Brief:

In early 2024, a medical spa specializing in aesthetic treatments partnered with our team to tackle a critical challenge: their online presence was failing to generate patient growth. A lack of strategic SEO had left their website invisible in search engine results, causing a steep drop in high-quality leads and a concerning lack of new appointment bookings.

Our initial audit pinpointed the core issue: their service pages, which are crucial for converting interested visitors into patients, were underdeveloped. The content lacked the depth and clarity needed to effectively inform potential patients about the treatments and their benefits, missing key opportunities to rank for relevant searches.

To solve this, we deployed a focused strategy centered on entity optimization and meticulous keyword research. Our goal was to thoroughly optimize each service page to directly answer the queries of their ideal audience, thereby increasing the site's topical authority and building trust with prospective clients. Results:

The implementation of our strategic optimizations delivered powerful and measurable outcomes, driving substantial growth in the website's traffic and visibility.

The impact was clear across key service areas:

• Pages targeting cosmetic injection queries experienced a 16% increase in traffic in Q2 compared to Q1 of 2024.

• The dermal fillers service page saw an exceptional 83% surge in traffic quarter-over-quarter, a direct result of our detailed on-page entity optimizations.
  

Perhaps most notably, our efforts propelled the website to top positions in competitive local search results. The client now holds the #1 ranking on Google for "laser hair removal morristown nj" and has achieved the #3 position for "b—x morristown nj."

This strong foundation has set the stage for continued success, and we expect to see sustained traffic growth and further improvements in search rankings across all their services.